Brand Identity

Norton Gaming

As a brand primarily known for cyber-safety, Norton faces the challenge of entering a new space through its 360 for gamers product. Through this venture, Norton is challenging consumers to not only view the brand as an authentic player in the gaming space, but to engage with it as an integral piece of their gaming ecosystem.

The Norton Gaming logo was designed to help meet this challenge. By tapping into the visual DNA of the original brand, the new logo aims to reach out to a new audience while remaining true to the brand’s roots as a safe, trustworthy leader in cyber-safety. By reimagining the core visual elements from the original logo, the Norton Gaming mark was designed to appear both fresh and familiar as the brand extends itself to meet the challenges and possibilities for the future of safe, secure online game play.