Working with local markets, we produced illustrated city guides for Stubhub ticket offices to distribute throughout NYC, LA, and Chicago and produced a video series that compelled consumers to reject their normal routine and activate vacation mode! Paid and organic social content bolstered campaign awareness as well as upcoming events and helped guide attendees to local hotspots for pre or post-event food and drinks. The Live Like a Tourist Instagram stories remain the highest-performing organic social content in StubHub history.
