Campaign: Footaction

No One Way

Footaction needed a back to school campaign that would speak individually to four different geographical regions according to the start of the new school year. No One Way needed to drive brand awareness & engagement through a breakthrough digital/social campaign that elevated Footaction’s credibility as a street style resource. Working with emerging regional ambassadors like Sheck Wes and Cary Fagan, the campaign paired guest “creative directors” with the latest back to school fashions, culminating in four distinct photo shoots tailored to each region to utilize in look books and campaign creative.